iPad Mini Sacrifice Brother

If the iPad Mini is cheaper is not sold in large numbers, then Apple would not gain as predicted. In addition to be sophisticated, iPad Mini should be sold cheap to block competitors in the 7-inch tablet market.

Apple products are calculated to be expensive after Amazon launched the Fire Kidle sold only (U.S.) $ 199. Then when the second-generation Kindle Fire, Kindle Fire HD 8.9 "4G LTE Wireless launched and priced at $ 499.00, while the Kindle Fire HD 8.9" sold at $ 299.00, it is still included in the price category average.

Amazon is now selling the Kindle Fire even with special offers for $ 159. Meanwhile, to compensate Paperwhite Kindle, eReader which also launched simultaneously, rival Barnes & Noble Nook prices cut Glowlight e-reader from $ 139 to $ 119

If after that tablet products with other brands are also down to the market, then they use the price of the Kindle Fire as a "benchmark". As a result, the tablet market is not enlivened by a number of features or the promotion of new innovations, but by quixotic tablet.

This is of course impact the iPad has been dominating the tablet market. To anticipate segment 7-inch tablet, the iPad Mini was launched at a price, which, although low, according to Apple, there are still countless expensive in the tablet market right now, which is $ 329. This is the cheapest price iPad Mini with a screen size 7.9 inches, WiFi and memory capacity 16 GB.

It seems a bit difficult to open a new market with a tablet version of the mini although bearing the legendary American electronics company. In fact, Apple will benefit from mini tablet if sold in large quantities. While in the market also circulated that the iPad tablet is not a mini version.

The solution, restrict sales Apple iPad 4 that previously has been marketed, so that consumers switch to the iPad Mini. Therefore, many analysts termed the impact that the iPad Mini iPad cannibalize the previous generation.

Is Apple's strategy leads consumers to the iPad Mini would be effective? What about consumers who want to use the 10-inch iPad tablet?

Posted in: Market